Google Books
Google, Face book, You Tube: How the ruled line sizes in 2011 by Erum
If Christmas every year as a complete surprise at the door and stands in both offline and online trading in the great last-minute panic breaks out, traditionally, the time has come for annual reviews. The theme gifts in this case is already a suitable starting – because who needs more than the online marketing e-commerce industry?
Online sales are booming
Almost exactly one year ago during snow and ice had a firm grip on Germany and the delivery of Christmas gifts properly mixed and applied late, probably this year’s Christmas sales are spared from such erratic weather conditions. And what to buy 2011 online?
Thanks Zalandos multimedia advertising presence online shoe order has certainly become socially acceptable, but also when it comes to buying furniture, the Germans slowly put their restraint and storm the online store. That the tendency for online purchase in 2011 will continue to rise is not very surprising.
Social networks will prevail
Impressively this year was rather the triumph with which social networks – have prevailed in the masses of Internet users – yes, especially Face book. But we can talk numbers: Face book has increased by 14 million users in Germany in late 2010 to more than 21 million active users worldwide; there are about 800 million users. Thus, according to Face book data is one in three Internet users worldwide active on Face book.
Per minute can be uploaded to You Tube about 48 hours of video. In October 2011 German Internet users 307 million hours spent on social networks, were applied during news and info pages for just 25 million hours. Massive losers of social network development Portal pages are classic, but also the good old e-mail is on the decline. Especially among young users groups, online communication has almost completely shifted to messaging services and direct messages on social platforms – and the most mobile and available everywhere yet.
From a marketing perspective, the great news: The targeting opportunities at Face book have made 2011 a great leap forward and are now (assuming a suitable target group) is very far-reaching ways to provide users with individual target group-specific advertising. Not without reason, it is estimated that this year will end up only eight percent of the online advertising budgets of the United States at Face book and its advertising system. We have already arrived at the big showdown between “Google and Face book. While Face book poaches Google’s realms and gives advertisers a serious alternative (or rather, complement) offers to Ad words, Google launched in June with Google + the first promising attempt of your own social network” In the closed beta invitations to Google + were so popular that the network within a few days numbered several million users, and cracked after just 16 days, the ten million mark.
+ Google versus Face book
Google vs. Face book + was then the new battleground on which warred the Internet giant. While many have proclaimed the demise of Face book, the situation in the following months calmed down a bit. Although convinced Google + with sophisticated features such as sorting of users in the so-called Circles, a setting very simple way of knowing which user groups can see what content and hangouts, spontaneous video chat. “Ultimately, however, often ended up here again but only the same content as before on Face book, which meant that for many users at sniffing remained clean” In October, Google had 40 million + users, with some estimates claiming that up to 80 percent of the registered users are inactive.
Nevertheless, the Google + Social Media year 2011 marked noticeable, since Face book does seem the new competition very seriously and followed suit in the shortest time for some features. Thus, the chat feature has been redesigned, also on Face book, it is now possible to subscribe to other users and they thus follow one side and – most importantly – the users lists have been thoroughly revised, so that the rights management for publishing other status messages or content is now much more transparent and easier is. The real bombshell came on the Face book f8 conference in late September, when the new timeline was presented for profiles. Face book has virtually invented the new profile, all contents are now arranged on a chronological time line and with one click time travel in past years or months are possible – content that was previously achieved only with difficulty. So far, there is the new profile only in a beta test, with the imminent introduction of general well short.
Google’s Panda Update swirls on scene
A similar makeover is now expected for the Face book pages, as Google has also presented + with the introduction of its own corporate site in October. Although the use of numbers from Google + can not expect any great effects, many companies did a very quick one page at Google to +, since Google is using its monopoly position in search engines and in the future to incorporate more social media elements in the ranking algorithm. This means that content or pages that are recommended or most frequently have many pursuers, also appear in the search results above.
Once Google has churned time in a year with the Panda update the rankings by each other, it goes with Google + so further in this direction. Were punished even when it was Panda update priority was to strengthen high-quality pages and content in the pages that aggregate content from other sites or primarily copy.
While Google and Face book in 2011 so a high pace of innovation laid the day Twitter was mainly through stagnant (or even rumored to be shrinking) number of users in Germany and continues to suffer from a lack of business concept. Many companies focus their social media activities therefore increasingly on Face book, while Twitter rather lost its appeal. Shortly before the year is now missing the wave of innovations: First, just the way the ad was introduced to Twitter, which here can now be used and appropriate targeting monetized Twitter for the first time its data and users. On the other hand, the company introduced completely redesigned profiles, but so far is available only for few users. Twitter with the new surface will be more accessible and more of a portal for discovering functions of current topics and messages.
The big players dominated the year
“In summary, have to say that the big players in the online marketing in 2011 and dominated with their speed of innovation provided for numerous news” Social media marketing has arrived in the mainstream, while the “classics” such as search engine marketing and display marketing were further refined. In display especially drew attention to the remarketing itself as it is now also very widespread and has become the standard. Google Ad words came up with many innovations, especially in the direction of automation were, bid management and the integration of external information (product feed, addresses, phone numbers, etc.). The topic of mobile marketing also made progress, but far from being a meaning as in the U.S. gained. In this area there could be an exciting 2012, when spread Smart phones and create the technical basis of mass for the mobile experience.
About the Author
http://www.softwarelinks.in/
google books
|
|
Wolfgang Puck 7qt 4-in-1 Pressure Cooker BPCR0007 Capture slow-cooked flavor without spending all day in the kitchen using this Wolfgang Puck 7qt 4-in-1 Pressure Cooker. It’s a pressure cooker, stock pot, rice cooker and steamer all in one kitchen appliance, giving you an incredible range of cooking options at your fingertips. Featuring 5 preset cooking modes, a delayed cooking function and a programmable timer, you can create incredible meals, i… |
|
|
LIBRARIAN THE ORIGINAL SEARCH ENGINE Mug Coffee Cup 11 oz This is a high quality 11 oz ceramic mug that is great as a gift for any occasion or just as a treat for yourself! The design is on both sides of the mug! The image on the mug is adhered through a heat sublimation process making it durable and long lasting. Dishwasher & Microwave Safe… |
|
|
The Amazing Bone and Other Caldecott Classics (Where The Wild Things Are, Googles! & Stone soup $47.50 … |
|
|
Barney Google:Hillbillies R Us [VHS] $28.04 … |
|
|
WWII in HD (DVD) $12.49 At first glance, the very concept of WWII in HD seems like an oxymoron. After all, isn’t the footage from back then nothing more than grainy black-and-white newsreel? And really, how much definition can be added to film that was shot more than 60 years ago? The answers: no, and quite a lot, actually. The quality of much of what is seen in the course of these 10 episodes (each around 45 minutes lon… |
|
|
Looney Tunes: Golden Collection, Vol. 5 $17.04 No Description Available.Genre: Children’s VideoRating: NRRelease Date: 30-OCT-2007Media Type: DVD… |
|
|
The Others (Two-Disc Collector’s Edition) $4.33 A welcome throwback to the spooky traditions of Jack Clayton’s The Innocents and Robert Wise’s The Haunting, Alejandro Amenábar’s The Others favors atmosphere, sound, and suggestion over flashy special effects. Set in 1945 on a fog-enshrouded island off the British coast, the film begins with a scream as Grace (Nicole Kidman) awakens from some unspoken horror, perhaps arising from her religiously… |
|
|
Star Wars 3D Glasses 4ct $1.89 4 3D glasses per package… |
|
|
Sally Hansen Shea Butter Hand & Body Butter 3 Oz. $2.99 Gentle Natural Exfoliators Buff away Dry, Flaky Skin and Dead Skin Cells without Irritating or Drying Helps Reveal Fresh Smooth Vibrant Skin and Visibly Improves Skin’s Texture and Tone Shea Cocoa & Grape Seed Butters Deeply Infuse Dry Skin with Nourishing Moisture Delicious Almond Scent… Triple Butter Formula with Shea Cocoa & Grape Seed Butters help Heal and Soothe Dry or Dehydrated Skin |
|
|
HDE 7 Tablet Stand with USB Keyboard – Black Faux Leather Carrying Case $8.17 This black leather case with laptop-style keyboard is the perfect accessory for 7″ tablets. This protective cover is multi-functional and lets you type just as you would with your laptop/netbook. This case is equipped with a full working keyboard, a stylus, pockets to hold up to 2 styluses, USB cable, and an extendable stand. Just plug the USB 2.0 cable, attached to the keyboard, right into you… |