
The Chinese new year is the time when young and old gladly look forward to a few days of celebrations, family get together and not to forget the Ang Pows or the red packets. After a night of celebrations which includes firecrackers, children will go to wish their parents for the New Year and in return are given monetary gifts in Ang Pows or the red packets. The custom has carried over into the corporate world and it is now not uncommon to wish a client using a greeting card placed in Ang Pows. It is a great way to connect with your customer.
Customize Red Packets for Better Brand Recall
When you give away red packets during the Chinese New Year, you have a perfect opportunity of building your brand image. Unlike the general perception that red packets are non customizable, there are few vendors who can make Ang Pows according to your specification with your company brand or logo in the back ground. The message given can align with your organizational goals in a subtle manner. You have a uniform message being carried over to your clients not just from the corporate communication and advertising material you send to the client, but also from the New Year greetings when you Chinese Red Packets.
Ang Pows to Build Relationships
In traditional Chinese homes, when the house was cleaned, the dinner and fireworks done for the night and next morning the red packets were handed out, it signified the beginning of not just a new year, but also the beginning of a fresh relationship. No past animosity was carried through.
Giving red packets is no longer just a tradition between parents and children. Red packets are exchanged between brothers and sisters, boy friend and girl friend, friends, office colleagues and of late between vendors and customers. While money was traditionally put in a red packet, in a corporate environment, the gifts range from just a simple greeting to a movie ticket to even a shopping gift card. With an Ang Pow, you have so many simple, yet beautiful and elegant gifting ideas.
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